The Fast Lane to European Expansion: Overcoming Cross-Border Hurdles with ABOUT YOU.
This session explores the core challenges brands face when scaling across Europe. We will break down three major hurdles: managing seasonal inventory risks, navigating complex cross-border logistics, and adapting to fragmented local markets. Using ABOUT YOU’s infrastructure as a framework, attendees will learn practical strategies for achieving data-driven agility, flexible fulfillment, and seamless localization
Date & Location
19 Mar 2026
19:10 - 19:30
Language
English
About this Session
This session explores the core challenges brands face when scaling across Europe. We will break down three major hurdles: managing seasonal inventory risks, navigating complex cross-border logistics, and adapting to fragmented local markets. Using ABOUT YOU’s infrastructure as a framework, attendees will learn practical strategies for achieving data-driven agility, flexible fulfillment, and seamless localization
About the speaker
Clémence Dhuyvetter
Sales Manager Partner Models @ About You
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Welcome & Registration
Guests arrive, check in, grab a welcome drink and ease into the atmosphere before the official program begins.
Opening remarks
Official welcome and introduction to the ceremony, speakers, and flow of the evening.
Driving growth in the AI era
Discover how Artificial Intelligence is fundamentally reshaping the business landscape. This session dives into Google’s latest AI-driven tools and measurement strategies, demonstrating how to leverage data to drive tangible growth and stay ahead in a rapidly evolving digital economy.
Marin Lončar
Data & Measurement @ Google
The State of European E-commerce: Key Trends and Figures
This presentation explores its current shape through market data, consumer insights, and cross-country dynamics, offering a clear snapshot of the forces influencing its ongoing evolution.
Dominique Petruzzi
Industry expert @ Statista
Refreshment Break
Guests are invited to enjoy freshly brewed coffee and refreshments while connecting with peers, speakers, and partners.
The Insider Advantage: Unlocking Google’s Strategic Ecosystem in Adriatics
Learn how to get access and leverage essential local insights, data, advanced AI capabilities, and dedicated support for concrete, locally measurable business growth that goes beyond simple advertising.
Ivana Prakiš & Karmen Krumpestar
Country Directors SLO & HR @ Admixer Media
Refreshment Break
A short pause to recharge with drinks and light refreshments, and continue conversations before the award ceremony.
Web Retailer Award Ceremony
Formal presentation of awards honoring excellence, innovation, and achievement in e-commerce.
Gala Dinner Experience & Networking
An exclusive dining experience for guests, partners, speakers, and award recipients to conclude the official program.