Speakers

Brand Jam

David Pivk,

Marketing Director, Nike Direct, Europe, Middle East and Africa

"We need marketing more than ever!"

David has worked for Nike, one of the world’s biggest sports brands, for the past seven years. During his career he has worked in various marketing and advertising roles at Nike’s European headquarters in Amsterdam. He currently leads the Nike Direct marketing team, responsible for marketing across all DTC channels in Europe, Middle East and Africa. In the past, he has worked on award-winning campaigns and at some of Europe’s and the world’s biggest sporting events. Prior to joining Nike, David gained experience in various marketing roles across Europe

Daniel Roginski,

GM CEE (General Manager Central Easter Europe at Zalando)

"Digital success. Supporting local brands in their cross border expansion."

Daniel Rogiński has been associated with Zalando since November 2021. He holds the position of General Manager for CEE – Poland, Czech Republic, Slovakia, Slovenia, Croatia, Romania and Hungary – and is in charge of strategy and business for those markets. Prior to Zalando, Daniel was a CEO of CEPD.tech, VP Drogerie Natura and a Head of E-commerce in CEPD N.V. Before he was associated with the Eobuwie.pl where he was the E-commerce Director CEE. He holds a master degree in Management and Command from London’s AON, as well as bachelor degree in Computer Science and Econometrics. from University of Warsaw.

Norman Nielsen,

Vice President Growth at Omio

Norman Nielsen is Vice President Growth (SEO, CRM, ASO, Content) at the travel platform OMIO and works with colleagues from over 40 different countries. Before that, he spent 6.5 years building up the global 84 team member strong SEO, ASO, Content Marketing team at Zalando and also turning SEO into a success channel at Axel Springers’ Real Estate Portal. He is considered a global expert in international SEO, ASO, innovation management and global team management. As an independent consultant, Norman supports global sustainable companies with their digital strategy and online marketing. He brings 16 years of e-commerce experience for international companies and his education on 3 continents. According to the motto “People first, but product second”, Norman sees the future success of e-commerce companies in the ability to derive personalized, automated, user-centric products from data and bring them quickly to the international market.

Performance Jam

Maja Bilić

Senior Lead na Google NYC

"The future of measurement and conversions in changing ecosystem."

Maja Bilic is a senior lead at Google NYC with a passion for giving back to the community, helping to advance gender equality and promoting mental health awareness. After finishing her master degree in Information sciences and a master degree in Phonetics from University of Zagreb, Maja joined one of the first startup agencies in Croatia, Degordian, that revolutionized the digital marketing and startup scene in Croatia. She spent 5 years as Lead Project Manager and Production team leader in Degordian (ex. iStudio) while also being very active in the tech community in Croatia, especially in promoting gender equality in tech. In 2015. she left Croatia and moved to London, UK to start with Google as a senior consultant where she worked on helping enterprise businesses and big agencies benefit from focus on data in their business objectives. After 5 years she moved to New York where she currently leads Global Measurement and Programmatic Ads Go to Market strategy

Igor Jakovljević,

General Manager for DPD Croatia and DPD Slovenia

"How to grow your e-retail business"

Has more than 20 years of experience in logistics. Leading almost 1000 delivery experts in Adriatic region his aim is to provide a high level of service quality and a unique customer experience for customer and consignees.

Panel - Meet different generations of customers

PANEL MODERATOR

Jiri Struk,

Group Head of Brand Marketing - Heureka Group

Jiri joined Heureka Group earlier in 2022 and is currently leading an international team of marketing enthusiasts covering 9 countries across central and southeast Europe with platforms like Heureka.cz, Ceneje.si, Jeftinije.hr and others. Jiri came from PepsiCo where, during his 10 year journey, he acted in BU leadership roles as well as leading the marketing agenda for international beverage brands of the Eastern European sector with responsibility for 35 markets. Previously he also worked for SONY and Maxxium.

Boris Trupčević,

CEO of FOREO

Before jumping into the world of well-being and beauty-tech at the end of 2020, Boris Trupčević was a media expert with over 25 years of experience and more than 100 international awards, a long-time CEO, former General Manager of Styria Group Croatia, Board member at International News Media Association, and president of Croatian Publishers Association. He has a strong product development background, he loves design, innovation, new technologies, and all things digital. Turnarounds and change management have been a part of all of his jobs. Beginning 2021, Trupcevic took over the leadership of Swedish beauty-tech brand FOREO as the company’s CEO and found himself at the forefront of yet another transformation, elevating the beauty-tech brand beyond the beauty category and into well-being. In 2021 alone, under his leadership, FOREO expanded its portfolio with 8 new innovative products, with even more planned for 2022. Trupcevic took a major step towards sustainability and continues to drive innovation as well as strong focus on customer satisfaction.

Ana Matković,

Key Account Manager in the Online Channel

Ana started her career at Coca-Cola HBC in 2019 as a Sales Trainee in the Management Trainee Programme for Youth Development. In 3 years she has gained invaluable experience in key account management and has been part of the COVID-19 team from the very beginning to develop CCHBC sales through online channels and has also implemented best practices in the market, which are recognized by the entire Coca-Cola HBC Group. Ana currently holds the position of Key Account Manager for the online channel for Slovenia, Croatia and Bosnia and Herzegovina.

Ondrej Slama

Freelance Marketing Consultant

Digital marketing has been Ondrej’s means of living since 2006. His career spans from working for a publishing house, international agencies (Dentsu International), client/advertiser (Alza.cz, Prusa Research) as a freelancer all the way to being CEO of his own SEM agency and working for some of the biggest advertisers in the Czech Republic and Slovakia. He is also a Google Certified Trainer and frequently lectures on marketing strategy, digital media planning and YouTube advertising.

Peter Watson-Wailes,

Founder & CEO at Tough & Competent

Peter has 18 years experience in marketing. Over the years, he’s consulted for FRHI Hotels, Amazon, Google, Arrow, Casio, Icelandair, Rightmove & more. He has also appeared at some of the biggest digital marketing conferences and smaller corporate events, delivering keynote and panel talks to audiences of all sizes. He’s known for his unfiltered take on the intersection between digital tooling and marketing, and his views on where the industry is headed in the coming decade.

How is VISA Jammin'?

Marina Jurišić Škurla

Senior Account Executive, Acquiring & Acceptance, CEE, Visa

Marina has + 20 years of experience in banking, managing channels, leading different teams, and developing products as well as implementing new banking technology across different banking areas in Zagrebačka banka with expertise in Multichannel, Card Business, Digital Transformation, ATMs and Client Service Models. 
Marina joined Visa Zagreb office earlier in 2022. She is responsible for the development of card acceptance and acquiring, including the development of the e-commerce market and cooperation with key merchants in Croatia and Slovenia.

Let's Jam on Tik-Tok

Sara Milošević

Social Media Specialist

Sara Milošević completed her undergraduate studies in management, and then her master’s degree in Marketing Engineering and Communication at the Faculty of Organizational Sciences in Belgrade. In the last year of the faculty, she was in the program of the American Chamber of Commerce – AmChamps, dedicated to young leaders, who work with their mentors from companies to develop their skills. After graduating, she soon joined Philip Morris International in the digital marketing team where she worked in web marketing. Today, she is a part of the Nordeus team that deals with the Nordeus brand and external communications in the position of Social Media Specialist and takes care of all digital channels. Since she is a big fan of marketing, in her free time she shares her knowledge at TikTok in the field of marketing and brand building. In addition, she gave lectures on personal brand building and general marketing for various organizations such as the Digital Serbia Initiative, StartIt, FON Student Union, SUMA at PMF and many others.

How are users Jammin'

Liraz Margalit, PhD

Digital psychologist

"Behavioural design to transform customer experience."

Liraz Margalit, PhD, is a Social Psychologist who specializes in Behavioral Design and Decision Making. She integrates Neuropsychology and Behavioral Economics perspectives to analyze User behavior and deliver actionable insights for business stakeholders. Liraz is a lecturer at the IDC and a worldwide keynote speaker. Her consumer behavior research was awarded with the OBE, Online Business Excellence for 2016 as well as the Best of Neuromarketing and was chosen as CMSWire contributor of the year 2017. Her research papers and studies can be found in top business magazines such as Entrepreneur, TechCrunch and Forbes. She also writes an ongoing blog for Psychology Today named “Behind Online Behavior”.

Interview - All about my Jam

Aljoša Jenko,

CEO of Httpool

Aljoša is a serial entrepreneur and an expert in media and advertising. He is the co-founder of six advertising, technology and media companies in Europe, Asia and the Americas. Since its founding in 2000, he has been leading Httpool, which offers mobile and digital advertising in fast-growing markets. Based in Ljubljana, the company partners with media agencies looking for integrated digital advertising solutions on mobile, tablet and desktop

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